Outlaws of the Fairway

Devereux Golf x 805 Beer

Some collaborations happen because two brands want to share an audience. Others happen because two brands already share the same DNA.

The Devereux Golf x 805 Beer partnership started with a simple realization: we’ve been speaking to the same guy the entire time.

He’s the one finishing a round with a cold beer in hand. He appreciates good design but doesn’t take himself too seriously. He respects tradition, but he’s not afraid to break a few rules along the way.

That guy lives somewhere between the fairway and the cooler.

And that’s exactly where Outlaws of the Fairway was born.

Why This Partnership Exists

At first glance, golf apparel and beer might seem like different worlds. But when you look closer, Devereux Golf and 805 are cut from the same cloth.

Both brands are rooted in strong design, lifestyle culture, and a loyal community.

805 built its reputation with unmistakable branding and a laid-back California ethos. Devereux has approached golf with that same mindset — respect the game, but bring new energy to it.

Our audiences overlap in all the right ways:

• Guys who love the game but don’t take it too seriously
• People who appreciate well-designed products
• Communities built around good times, good friends, and good stories

We realized quickly that we weren’t forcing a collaboration — we were simply connecting two worlds that already belonged together.

Design That Lives Beyond the Course

One of the biggest things that drew us to 805 was their commitment to strong visual identity.

From their iconic black can to their storytelling around the Central Coast lifestyle, 805 understands how design shapes culture.

That aligns perfectly with how we approach Devereux Golf.

Our goal has always been to create apparel that lives on the course, at the bar, and everywhere in between.

The Outlaws of the Fairway collection reflects that crossover.

It’s golf. It’s beer. It’s the lifestyle that happens around both.

The Ethos: Play Your Way

Golf is evolving.

The modern golfer doesn’t look like the old stereotype. He might play nine holes after work. He might show up in sneakers. He might bring a speaker and a cooler.

And yes — he probably has a beer in his hand.

Devereux and 805 both understand that the future of golf is more inclusive, more social, and more fun.

We’re not trying to change the game.

We’re just making space for a different kind of golfer.

Outlaws of the Fairway

Outlaws of the Fairway is more than a collection.

It’s a place for the guys who live for the golf and beers scene — the ones who know that some of the best moments in golf happen after the round.

It’s about the stories told over a drink, the friends you bring to the course, and the rounds that turn into something more than just golf.

That’s the spirit behind this collaboration.

Welcome to the Outlaws of the Fairway.